Founders & Leadership

Energized and focused on driving the next wave of change in health care benefits, our founders, the pioneers of consumer-driven health care, gathered in the summer of 2006 to lay the foundation of RedBrick Health. They relentlessly pursue our purpose of helping people be healthy, while simultaneously creating a dynamic place to work, and making every day at RedBrick Health a great one.

Our leadership team has an unparalleled level of consumer health care innovation, implementation, and execution experience. Their vision, integrity, and inspiration will lead RedBrick to change a trillion dollar industry in desperate need of help.

The dedicated team of RedBrick Health Founders: Kurt Cegielski, Kristin Austrum, Dave Dickey, Kyle Rolfing, Abir Sen and Pat Sukhum.

Kristin Austrum Dave Dickey Abir Sen

Kurt Cegielski Kyle Rolfing Pat Sukhum

Kyle Rolfing, CEO Stephen Swartz, CIO

Sara Evans, CTO Abir Sen, CSO

 

Kristin Austrum
Kristin leads Product Development at RedBrick Health. She had the same responsibilities at Definity Health, guiding new CDH product development projects from ideation through launch. In her tenure at Definity, she also directed the Corporate Development schedule, which maintained and prioritized development projects across all business and IT segments of the organization. Prior to joining Definity, Kristin was an Employee Benefits Service Consultant with Marsh McLennan, working with mid-sized employers on the design, marketing and management of their benefit plans. Kristin started her career in Watson Wyatt's group benefits and health care department.

Kristin has a BSBA in Actuarial Science and a concentration in Women's Studies from Drake University. She also is the number one fan of her husband's band, which plays throughout the Twin Cities.

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Kurt Cegielski
Kurt is head of Health Economics at RedBrick Health. Before co-founding RedBrick Health, he led the Customer Reporting and Analytics department for Definity Health where his responsibilities included development and production of customer reporting for Definity HRA and HSA products as well as researching, understanding and communicating overall plan performance. His group was also responsible for selection, implementation and maintenance of the analytic tools used for reporting and research. During his tenure at Definity, Kurt also led the Underwriting department, which was responsible for CDH plan design pricing, financial modeling, establishing administrative fees and performance guarantees. Prior to joining Definity, he was a Senior Underwriting Consultant with the Principal Financial Group.

Kurt has a BSBA in Finance with a concentration in Economics from Drake University and an MBA from the University of Iowa. He spends many of his free moments with his wife and three kids, and enjoys time outdoors camping, hunting and fishing.

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Dave Dickey - Sales and Marketing Lead
David Dickey is Sales and Marketing Lead for RedBrick Health. With over 16 years of diverse experience, Dave brings broad insights to his clients. Dave helped start Definity Health in 1999 as one of its earliest employees. During his tenure at Definity, Dave held leadership roles in employer sales, account management, consumer marketing and strategy. Most recently, he served as President of the Healthcare Transformation (HCT) team at Uniprise, a UnitedHealth Group company that provides innovative solutions to help employers transform their medical benefit offerings to Consumer Driven Health Plans (CDHPs).

Dave holds a Bachelor of Arts from Ohio Wesleyan University and is enrolled in the Certified Employee Benefits Specialist (CEBS) program through the University of Pennsylvania’s Wharton School. He lectures frequently on health care financing innovations, and contributes regularly to seminars and conferences. Dave enjoys time with his wife and four kids, playing golf, coaching his kids’ sports teams, and volunteers at his church. In his spare time, he also announces basketball games at a local high school.

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Kyle Rolfing - Chief Executive Officer
Kyle is the Chief Executive Officer for RedBrick Health. He has most recently been the CEO for Definity Health and a member of UnitedHealth Group's Executive Leadership Team. In that role, Kyle helmed the company's consumer-driven business - its fastest-growing unit with over 500 employees serving more than 1.5 million members, and representing over $6 billion in health care spend.

As a Definity co-founder and head of Sales, Marketing and Product Development, Kyle led the creation of a new space in health benefits, establishing Definity as the preeminent brand. He also built a world-class sales organization that went from $0 to $100 million in fee revenue (over $2.5 billion premium equivalent) in just over four years. Kyle and his team were pioneers in the development of the account-based products associated with CDH and worked closely with the U.S. Treasury in creating the first-generation HRAs and HSAs.

Kyle earned his MBA from the University of Minnesota's Carlson School of Management, and is a Certified Employee Benefit Specialist from the University of Pennsylvania's Wharton School. Kyle enjoys sports of all kinds, and to survive Minnesota winters he has taken up snowboarding with his wife and four kids.

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Abir Sen - Chief Strategy Officer
As Chief Strategy Officer for RedBrick Health, Abir is responsible for product development, corporate development and strategic planning. Before co-founding RedBrick Health, Abir co-founded Definity Health and most recently headed its Strategy & Development arm. In that role, he had responsibility for the Strategy, Business Development and Research Groups and led all strategic planning, working with the rest of Definity leadership and other business segments within UnitedHealth Group. Abir also led the business planning and launch of the Healthcare Transformation group, a segment aimed at providing differentiated service and innovation to a premium set of customers.

In addition to Definity, Abir has worked as an advisor to the senior management of Fidelity Investment's Health and Welfare Business. Abir started his career as a consultant with Deloitte Consulting, where he advised large managed care organizations and integrated delivery systems on M&A and turnaround strategies.

Abir has a BA in Economics from Lawrence University and an MBA from the Harvard Business School. In his spare time, Abir can be found enjoying a Guinness with his wife Crystal, or wandering around aimlessly with his dog Mona.

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Pat Sukhum
Pat leads marketing and company culture initiatives at RedBrick Health. Pat was a co-founder of Definity Health and was most recently the Director of Corporate Development within the consumer-driven business. During his tenure there, he played an instrumental role in developing the Sales and Marketing and Actuarial and Underwriting departments, and establishing key operational procedures. Prior to Definity Health, Pat was a consultant with Deloitte Consulting, where he worked with health plans nationwide on their merger, acquisition, and integration strategies.

Pat holds a Bachelor of Arts degree from Carleton College where he majored in Economics. Pat plays in numerous recreational sports leagues and acts in local shows. He is a dedicated volunteer with Big Brother Big Sister of the Greater Twin Cities, both as a Big Brother and spokesperson for the organization, and was Big Brother of the Year in 2004.

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Sara Evans - Chief Talent Officer
Sara...

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Stephen Swartz - Chief Information Officer
Stephen is Chief Information Officer, responsible for technology, product delivery and operations. Before joining RedBrick Health, Stephen served as Vice President of Technology Delivery and Operations at Fair Isaac, where he was responsible for the planning and delivery of its corporate and ASP infrastructure. Prior to that, Stephen was Director of Applications Delivery at Uniprise, a UnitedHealth Group company, where he led new application development initiatives supporting claims processing, case installation and product management. Stephen was also a Partner and Chief Technology Officer for Accenture's Launch-Now ASP, which supported telecommunications clients with network ordering and provisioning.

Stephen received a Bachelor's Degree in Business Administration from the University of Wisconsin, Madison and an MBA in Management Information Systems from the Carlson School of Management at the University of Minnesota. When not being a technology guy, Stephen often spends Saturdays driving all over the Twin Cities taking his kids to play sports. He also lives to "go up north to the cabin" whenever the opportunity presents itself.

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